Virginia has been a university English instructor for over 20 years. She specializes in helping people write essays faster and easier. Choosing an Easy Topic Need a great argument topic?
When you create a communication, you want to establish ethos by employing rhetorical devices that will make you appear credible. Credibility, depending on the topic or substance of a communication, can take years to establish. Consider, for example, the ethos of a brand like Nike. Rather, it built ethos by employing a number of communicative messages that eventually built credibility: On the flip side, however, ethos can be damaged in almost an instant.
Consider, for example, when it was revealed in that then Senator Joe Biden plagiarized many of his speeches. Although he had a long and distinguished political career, in an instant, his ethos was questioned and he had to withdraw from the presidential race.
When ethos is damaged and an audience no longer trusts you, it can take months, years, or even a lifetime to build that trust back Joe Biden, it seems, did built back his credibility to enough people, since he was eventually named the vice president during the Obama administration.
Use appropriate and professional language for your intended audience Design your communications professionally Conduct sound and ethical research and cite all sources Use appropriate jargon to demonstrate awareness of the field and your audience Follow established conventions and paradigms Use celebrity endorsements get credible and well established people on board with your idea Make logical connections between ideas and avoid logical fallacies at all costs WHAT IS LOGOS?
Consider, for example, a cell phone company trying to market a new phone. You may want them simply to feel confident. But you may also want them to feel sad, angry, emotionally charged, excited, content, or any other number of emotions. Consider how your audience will feel when they are done reading or viewing your communication.
Consider, for example, watching an advertisement for Target. There may be people dancing and singing, enjoying a good time in their new clothes with their new stuff. This may make you feel energized to get similar clothes and stuff.
When making an argument using pathos, be cautious. Examples of Ways to Use Pathos to Persuade: Use humor to keep people engaged Show images that evoke strong emotions Choose words that get people excited or emotionally charged Change your tone of voice or pace to evoke enthusiasm or angst Subscribe to The VCG!The rhetorical triangle is a common reference to the three rhetorical appeals identified by Aristotle: ethos, pathos, and logos.
These three Greek terms make reference to the primary concepts from which messages–in any communication channel–are created. The Assignment: Using at least three sources, craft a Rogerian Argument focusing on a social justice issue of your choosing. Other than the off-limits topics, you are free to select whatever issue interests you, or in which you have emotional investment.
Remember that, as a Rogerian Argument, you must objectively present both sides of the [ ].
The structure of a persuasive essay depends on the audience. In this lesson, we'll explore two common argumentative structures - classical and Rogerian - and when each of them is most effective. Easy Argumentative Essay Topic Ideas with Research Links and Sample Essays.
Carl Ransom Rogers (January 8, – February 4, ) was an American psychologist and among the founders of the humanistic approach (or client-centered approach) to alphabetnyc.com is widely considered to be one of the founding fathers of psychotherapy research and was honored for his pioneering research with the Award for Distinguished Scientific Contributions by the American.
Author: Mark Baker Mark Baker is the author of Every Page is Page One: Topic-based Writing for Technical Communication and the Web and Structured Writing: Rhetoric and Process as well as other books on content and content technologies and dozens of articles on technical communication, content strategy, and structured writing.
He has worked as a technical writer, tech comm manager, director of.