Make customers feel more valued Offer existing customers exclusive offers Ensure business stays fresh and new Whatever your marketing strategy covers, you should definitely put it down in writing. Make everything simple to understand, realistic, and with a clear path of action. It will then become part of your longer and more detailed marketing plan, which is the document that deals with a more overarching and long-term view of your business and so makes up a section of your business plan. Be ready to adapt your marketing strategy as and when necessary - there are an infinite number of factors that could require a change.
Elements to Succeed in the Marketplace May 27, by Richa A business that offers a set of services to customers, whether it is in hospitality, travel, healthcare or professional services like a lawyer, engineer, architect etc.
Whatever the kind of services your business offers, you need a marketing plan to promote it and create the right service marketing mix to communicate your offerings to your audience.
This course can help you get started on creating a marketing plan for your business. While product marketing involves tangible goods that can be seen, heard, felt, smelt or tasted by the consumers, service marketing highlights on performance, process, customer value and benefits to the end-users.
So, whether you are a service executive in a large firm or the owner of a small services company, it is imperative for you to understand the various aspects of service marketing and creating the right mix of promotional tools and methods.
We will be touching upon these various factors and more in our discussion here. What is Service Marketing Mix? The service marketing mix is a combination of the different elements of services marketing that companies use to communicate their organizational and brand message to customers.
The service marketing mix, also known as the extended marketing mix, treats the service that the business offers just as it would treat a product.
For an in-depth knowledge on extended marketing principles, take this course on Service Sector marketing. However, it can be customized to suit the user requirements and give a personal touch. However, the service product is heterogeneous and perishable in nature just like a normal product and needs to be designed with the utmost care to increase customer satisfaction.
Master positioning your B2B services with this course. However, in service pricing, you cannot measure the cost of the services you offer that easily. For example, in the education industry, how would you set the price of the quality of education imparted?
Or if you are in the food and hospitality industry, how would you charge the customers for the care shown by the host or hostess, the ambience in the restaurant or the fine taste of your delicacies?
Therefore, pricing plays a crucial role in the services marketing mix for your business. You need to understand how visible your setup would be to potential customers and how frequently it would be visited by consumers.
For example, would you set up a fast-food centre near a college or office hub, where students and professionals can quickly grab a bite or next to a big restaurant in a classy neighbourhood? While advertising, online and direct marketing are the best ways to promote your service you need to have a good mix of communication channels to address a larger audience.
It is the people who work for you who are responsible in creating happy and returning customers.
People in your organization are the epicentre of the quality of your services and need to have the best of talents to gain customer loyalty and trust.
For example, would you prefer to visit a bookstore that only has a stack of books with a cashier nearby or one that also has a place to sit, where you can browse through the book you are interested in and enjoy the light music in the backdrop while you make a choice?Marketing mix: the combination of all the marketing tools you are going to use to communicate your benefits to your customers.
For example: advertising, PR, word of mouth, distribution channels, pricing, promotion, which products you'll sell to them, display in a shop, website, and so on. How to Write a Research Paper on Marketing Plan. This page is designed to show you how to write a research project on the topic you see to the left.
Use our sample or order a custom written research paper from Paper Masters. Mar 08, · You are a marketing manager or external marketing consultant who has been asked by senior decision makers in an organisation to write an evaluation of the marketing mix for a product or service.
Research and prepare the report. the definition of marketing mix you've provided (although I would bet Rand is thinking of marketing mix in another way; as in tools and strategies we can use to achieve our goals) its a bit outdated and well, old.
Identify Product & Marketing Mix. Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. Write your initial response in a minimum of – words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be.
The Marketing Plan is a highly detailed, heavily researched and, hopefully, well-written report that many inside and possibly outside an organization will evaluate.