Different content theories

Behaviourism is based on observable changes in behavioural patterns. It focuses on a new behavioural pattern being repeated until it becomes automatic. The learner depends on an instructor for acquisition of knowledge. In an online learning course that required learners to memorise the capital cities of states:

Different content theories

The Distinction between Content and Process Theories of Motivation Motivation is generally understood as the drive or the desire to do things.

Motivation theories

A lot of research has been undertaken in the past several decades to uncover the factors underlying motivation. Research has identified the distinct relationship between motivation and behavior.

It has a special significance in the context of workplace and performance. It is why managers study motivation with keen interest.

The relevance of motivation can also be understood from the fact that higher motivation has been linked with higher performance.


The productivity of the organization depends to a great extent on the performance of the employees. These theories primarily fall into two categories.

They are the process theories and content theories. Content theories address what factors motivate people whereas the process theories address how the people are motivated. These theories look for the factors inside people that cause, sustain or stop behavior.

Their main focus are the needs that motivate people. While the theories given by them have proved helpful at understanding motivation, they are still to be fully verified through research. Still, these theories have immense value in research related to motivation.

The content theories mainly imply that individuals are unique and may have unique sources of motivation. It would be useful for managers to understand the sources of motivation for each individual employee.

The basis of the content theories is that absence of motivating factors creates tension that can trigger a negative behavioral performance. These theories suggest that when people do not get what they believe they need, they try to satisfy these needs.

Difference Between Content Theory and Process Theory | Content Theory vs Process Theory

Specific needs can give rise to the desired behavior. These needs should be identified. Rewards can satisfy individual needs. Identifying these needs will help create an impact through the motivational programs that managers create.

Different content theories

Performance can be optimized if proper rewards are offered. However, it is important to ensure that the awards we offer are proper. It is important to design motivation programs to satisfy the changing needs.

The process theories on the other hand explore how behavior is caused, sustained or stopped by the motivational factors.Typical adult learning theories encompass the basic concepts of behavioral change and experience.

From there, complexities begin to diverge specific theories and concepts in an eclectic barrage of inferences. Up until the s basic definitions of learning were built around the idea of change in. The big list of academic theories, postulates, hypotheses, etc.

Freud's Theory

on which persuasion techniques are based. Content theories are also called needs theories, because they are generally associated with a view that concentrates on the importance of determining 'what' motivates us. In other words they try to identify what our 'needs' are and relate motivation to the fulfilling of these needs.

Psychology Contents Feist−Feist • Theories of Personality, Seventh Edition Front Matter 2 Preface 2 I. Introduction 7 Introduction 7 1. Introduction to Personality Theory 8 II. Psychodynamic Theories 21 Introduction 21 2. Diffusion research examines how ideas are spread among groups of people.

Diffusion goes beyond the two-step flow theory, centering on the conditions that increase or decrease the likelihood that an innovation, a new idea, product or practice, will be adopted by members of a given culture.

In multi. Guilford researched and developed a wide variety of psychometric tests to measure the specific abilities predicted by SI theory. These tests provide an operational .

The Content Theories of Motivation